Chiara Ferragni

Ferragni was sent for trial before a Milan court for aggravated fraud concerning the pandoro and Easter egg campaigns. In January 2026, the judge rejected the aggravating factor involving the vulnerability of online consumers; the offence was reclassified as simple fraud, requiring a complaint to remain in force. As Codacons had withdrawn its complaint following the 2024 agreement, the judge ordered dismissal (proscioglimento) because the offence was extinguished. Reasons filed in April confirmed this procedural rationale.

Attribution

Accused

Course of the proceedings

1. Formally charged — Formal charge before the current outcome

The AGCM examined commercial communications relating to Ferragni Easter eggs in 2021 and 2022, suspected of suggesting that purchases directly financed the social enterprise I Bambini delle Fate. Ferragni-linked companies and Cerealitalia proposed commitments that were made binding, including at least 1.2 million euros over three years from Fenice/TBS and 100,000 euros from Cerealitalia, alongside a permanent separation between commercial and charitable activities.

Attribution

Personally implicated

Ferragni, Codacons and the Associazione Utenti Servizi Radiotelevisivi reached an agreement intended to end their mutual disputes. The agreement provided compensation for represented consumers who had purchased the 'Pink Christmas' pandoro, reimbursement of legal costs and support for social causes.

State of the evidence

Settlement

Attribution

Directly implicated

The Italian competition authority found that the 'Pink Christmas' pandoro campaign had led consumers to believe that their purchases would contribute to a donation to Regina Margherita hospital, although Balocco had already made a fixed donation of 50,000 euros before the campaign. Fenice and TBS Crew, companies managing Ferragni-related brands and rights, were fined 400,000 and 675,000 euros respectively; Balocco was fined 420,000 euros.

State of the evidence

Documented

Attribution

Personally implicated

Chiara Ferragni and Fedez's mother organised a surprise party in a Milan supermarket. Videos showed guests playing with products and prompted widespread controversy over food waste and displays of wealth.

State of the evidence

Documented

Attribution

Directly implicated