2024-11
2024: Abu Dhabi tourism campaign criticised as image-laundering for United Arab Emirates
Hemsworth and Elsa Pataky took part in an Experience Abu Dhabi promotional campaign presenting the emirate as a family tourism destination. NGOs and observers criticised the use of celebrities to promote the United Arab Emirates despite its record on civil liberties, migrant workers' rights and LGBT rights.
- State of the evidence
- Documented
Sources · 1
- [1]The GuardianChris Hemsworth criticised over tourism ad promoting Abu Dhabi despite ‘notorious’ human rights violationsMediaHigh reliability
Last verified: 13 September 2026
