Photo: GemmaCollagen · CC BY-SA 4.0 · Wikimedia Commons
Born in United Kingdom · Nationality British — Culture / media / celebrities
Documented profile covering 7 controversies, including “Toni & Guy promotional tweets ruled insufficiently identifiable as advertising by ASA” and “Departure from I'm a Celebrity after three days and controversy over remarks about camp conditions”.
Profile No. 0703 · Updated on 12 October 2026
§ Legal statuses reflect the documented sources as of the date shown; they replace neither court decisions nor the presumption of innocence. Counts are not a rating. Methodology
2025
The ASA found that a Collins Instagram post for Yazen indirectly promoted prescription-only weight-loss medicines to the public, which is prohibited by UK advertising rules.
Last verified: 5 September 2026
2023–2024
In 2024, the ASA upheld complaints concerning an Instagram post by Collins promoting the Flow device for depression, finding that certain therapeutic claims and comparisons with antidepressants did not comply with the applicable rules.
Last verified: 5 September 2026
2020
An Instagram story posted on Collins's account for SkinnyJab was found to breach advertising rules: the ASA considered, among other things, that it was not sufficiently identifiable as advertising and that it promoted a prescription-only medicine to the public.
Last verified: 5 September 2026
2017–2019
Companies House filings show that a creditors' voluntary liquidation resolution was adopted for Gemma Collins Boutique Ltd in July 2017, followed by the company's dissolution after liquidation in 2019.
Last verified: 5 September 2026
2019
During Dancing on Ice, Collins publicly accused judge Jason Gardiner of selling stories about her, turning their televised conflict into a national controversy.
Last verified: 5 September 2026
2014
Collins left I'm a Celebrity… Get Me Out of Here! after just three days. Her departure and certain highly dramatic remarks about camp conditions, including a comparison with the treatment of criminals, prompted public mockery and criticism.
Last verified: 5 September 2026
2012
The Advertising Standards Authority found that two Collins tweets promoting Toni & Guy constituted marketing communications that should have been clearly identifiable as advertising.
Last verified: 5 September 2026
No documented link with another published profile for now.
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