2019-2025
2019–2025: lawsuit against restaurant using his image without permission — partial victory and dispute over claimed amount
A restaurant used as a filming location for What's Wrong with Secretary Kim continued for years to use Park's name and image in banners and advertisements. After repeated requests for removal, he sued the owner. The court awarded him 5 million won. A separate controversy concerned a figure of 6 billion won, which his agency explained was a theoretical estimate of damages rather than the amount actually claimed, which was 60 million.
- State of the evidence
- Documented
- Attribution
- Protagonist is the complainant
Sources · 2
- [1]The Korea TimesPark Seo-joon wins lawsuit against restaurant over unauthorized use of imagePressHigh reliability
- [2]SoompiPark Seo Joon's Agency Clarifies Lawsuit Against Restaurant For Unauthorized Image UsagePressMedium reliability
Last verified: 13 September 2026
