2025–2026
2025–2026 commercial advertising: Pyjama campaign with undressed model sparks debate over dignity of former presidency
Having become an entrepreneur and influencer after leaving office, Pahor appeared in an advertising campaign wearing pyjamas in bed beside an undressed woman. The campaign prompted strong reactions concerning the monetisation of his image and possible symbolic degradation of the presidential office. He continued other commercial campaigns in 2026.
- State of the evidence
- Reported by the press
- Attribution
- Personally implicated
Sources · 3
- [1]24urBorut Pahor v pižami: dober marketing ali degradacija predsedniške funkcije?PressHigh reliability
- [2]
- [3]24urBorut Pahor: V promociji in poslovnem življenju veliko bolj uživam, kot sem v politikiPressHigh reliability
Last verified: 15 September 2026
