Portrait of Herbert Diess

Photo: Alexander Migl · CC BY-SA 4.0 · Wikimedia Commons

Born in Germany · Nationality Austrian — Business / finance / tech

Herbert Diess

Documented profile covering 6 controversies, including “'EBIT macht frei' phrase: unintended reference to Auschwitz slogan and public apology” and “Xinjiang: Diess claims not to know about re-education camps despite Volkswagen's Urumqi plant”.

Are you concerned? Right of reply

Profile No. 0882 · Updated on 12 October 2026

Portrait of Herbert Diess

Photo: Alexander Migl · CC BY-SA 4.0 · Wikimedia Commons

6Documented controversies
14Sources
0Formal charge · all time
0Conviction

I. Documented controversies

01

2020–2022

Cariad: software delays and cost overruns contributing to his removal as Volkswagen CEO

No legal proceedings

The Cariad software division, established under Diess to centralise the group's software development, accumulated delays, budget overruns and postponements of Audi and Porsche model launches. The difficulties weakened his position and contributed to his replacement by Oliver Blume in 2022.

State of the evidence
Documented
Attribution
Direct responsibility

Sources · 3

  1. [1]
  2. [2]
    Reuters / Investing.comVW to fire top executives at software unit CariadNews agencyHigh reliability
  3. [3]
    Reuters / EuronewsVW's CARIAD software chief promises progress one jump at a timeNews agencyHigh reliability

Last verified: 3 September 2026

Add to this entry

02

2018–2022

Volkswagen management: prolonged conflict with employee representatives and reduced responsibilities before removal

No legal proceedings

Beyond the episode involving 30 000 jobs, Diess experienced an enduring governance conflict with employee representatives and several centres of power within the group. In December 2021, a compromise retained him as CEO but reduced his operational control; he was ultimately removed in 2022.

State of the evidence
Documented
Attribution
Direct responsibility

Sources · 2

  1. [1]
    Reuters / MarketScreenerNegotiations on future of Volkswagen CEO could drag into next weekNews agencyHigh reliability
  2. [2]
    electrive.comPower struggle at VW leaves Diess with less controlPressMedium reliability

Last verified: 3 September 2026

Add to this entry

03

2021

Warning of up to 30 000 jobs threatened by electric transition and open conflict with works council

No legal proceedings

Diess warned the supervisory board that up to 30 000 jobs could be at risk if Volkswagen fell behind Tesla in the electric transition. The information triggered a major conflict with the works council.

State of the evidence
Documented
Attribution
Direct responsibility

Sources · 3

  1. [1]
  2. [2]
    Reuters / Investing.comVolkswagen CEO tells staff there are no plans to cut 30,000 jobsNews agencyHigh reliability
  3. [3]
    Reuters / Investing.comVolkswagen labour leader lashes out at CEO ahead of board meetingNews agencyHigh reliability

Last verified: 3 September 2026

Add to this entry

04

2019–2020

Dieselgate: prosecution for possible market manipulation, then case closed following payment

No legal proceedings

Braunschweig prosecutors prosecuted Herbert Diess and Hans Dieter Pötsch for possible market manipulation, accusing them of informing investors too late about Dieselgate's financial consequences. In 2020, the proceedings were discontinued following a total payment of 9 million euros covered by Volkswagen.

Attribution
Accused

Sources · 2

  1. [1]
  2. [2]
    DeutschlandfunkVerfahren gegen VW-Manager eingestelltBroadcastHigh reliability

Last verified: 3 September 2026

Add to this entry

05

2019-03

'EBIT macht frei' phrase: unintended reference to Auschwitz slogan and public apology

No legal proceedings

At a meeting of Volkswagen executives, Diess repeated the phrase 'EBIT macht frei' to emphasise brand profitability. Its similarity to 'Arbeit macht frei', displayed at Auschwitz among other places, provoked strong outrage.

State of the evidence
Documented
Attribution
Personally implicated

Sources · 2

  1. [1]
    CIO DeutschlandEbit macht frei: VW-Chef Diess entschuldigt sichMediaHigh reliability
  2. [2]

Last verified: 3 September 2026

Add to this entry

06

2019-04

Xinjiang: Diess claims not to know about re-education camps despite Volkswagen's Urumqi plant

No legal proceedings

When questioned by the BBC about the mass internment of Uyghurs in Xinjiang, where Volkswagen operated a factory through a joint venture, Diess said he did not know what the journalist was talking about and was unaware of the camps.

State of the evidence
Documented
Attribution
Direct responsibility

Sources · 2

  1. [1]
  2. [2]
    Der TagesspiegelVW-Chef Diess irritiert mit InterviewMediaHigh reliability

Last verified: 3 September 2026

Add to this entry

II. Constellation of documented links

  • Linked profile (portrait or initials) — click to open it
  • Line width: number of documented references
  • Hover over or tap a line: controversies and sources

Two profiles are linked when a documented controversy of one names the other. The link points to that controversy and its sources; it does not indicate a personal relationship.

List of documented links (1)
  1. Oliver Blume1 documented reference

III. Has something changed?

A new court decision, a missing source, a mistake? Tell us what should be updated: every request is read by the editorial team.

iPhone and iPad

Install Controversia

  1. Tap Share
  2. then Add to Home Screen

Tap Share, then Add to Home Screen.