Alexandre Ricard

In the Indian investigation into Delhi's liquor policy, the Enforcement Directorate accused Pernod Ricard India of using financial guarantees and relationships with retailers to influence the market, allegations forming part of a money laundering investigation. Delhi authorities subsequently refused to renew the subsidiary's licence, a situation continuing into 2026.

State of the evidence

Allegations

Person targeted by the proceedings

Pernod Ricard India

Role of the person profiled

Protagonist not prosecuted

Indian authorities sought more than $300 million in outstanding duties and taxes from Pernod Ricard, alleging that its subsidiary had undervalued certain imported concentrates or whiskies over several years to reduce customs duties. In 2026, the group withdrew a court challenge to pursue remedies through the administrative tax process.

State of the evidence

Documented

Following an internal alert, Pernod Ricard India investigated the use of commercial rebate budgets in Rajasthan. The investigation identified irregularities in documentation and use of funds, leading to the dismissal of several employees.

The Competition Commission of India conducted searches targeting Pernod Ricard and other operators as part of an investigation into possible agreements with retailers. Investigation documents reported by Reuters subsequently referred to financial incentives intended to favour Pernod Ricard brands and restrict certain competitors.

State of the evidence

Documented

An internal investigation conducted with the assistance of a law firm concluded that certain senior Pernod Ricard India executives had breached internal rules and provisions relating to Delhi's licensing regime, particularly in their dealings with retailers.

State of the evidence

Documented

After suspending exports to Russia following the invasion of Ukraine, Pernod Ricard resumed certain deliveries in 2023, particularly Absolut. The decision provoked a strong response in Sweden, with calls for boycotts from bars, restaurants and politicians.

State of the evidence

Documented

Attribution

Direct responsibility

Activist fund Elliott acquired a stake in Pernod Ricard and publicly criticised the group's underperformance, its acquisition of Absolut, certain profit margins and governance, arguing in particular that the Ricard family's influence on the board was disproportionate.

State of the evidence

Documented

Attribution

Direct responsibility

In 2019, Pernod Ricard employees and staff representatives claimed that they had faced recurring pressure to consume the group's products at professional events, with some reporting health or dependency problems. The allegations triggered significant controversy over the internal culture.